What Do You Mean By A "Physical Product"? (Katherine Radeka) - When Agile Gets Physical

Katherine Radeka gives a definition of what a "physical product" means, so you'll know which areas of your organization will be affected.

A physical product has to manufactured. This means you have to source it, find the raw materials, mix them together, and distribute it out to the end consumer who will be using it. Just like baking cookies, there's a plan, recipe, and order of operations that must be followed to achieve the best end result. If you don't find out the knowledge and information early on in the development, your product may not work in the market as well as you thought it would if something went wrong during the process.

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